For enhancing the business opportunities, a business person prefers to use mobile applications. For their app development, they hire experienced developers, who have years of experience in iOS, Window and Android App Development. Once a new mobile application is launched, you think that the main work is over, but it is not. There is still a long way to go for confirming the success of an app.
Usually, by calculating the number of downloads and the app’s rating, you might start to measure its success. But, there are many other free mobile app analytics tools that you should consider while calculating an app success. Through these tools, you can easily keep up the updates of important metrics like what number of people are downloading the app, how active users prefer to use it after the initial download, and which demographics it appeals to most. Here are some of the free analytics tools that will help you to measure an app’s success more efficiently.
1. Google Analytics
When it comes to the most powerful analytics tool, Google Analytics is one. It is one of the most popular free analytics tools for websites as well as for mobile app analytics. Although, the app version is almost similar to the web version, can give easily provide the important information about your customers, such as who is using your app, or how many people are using the app. In addition, it has software development kits for iOS and Android. Audience, Acquisition, Behavior and Conversions are the four major areas on which the Google Analytics measures an app.
Appsee is an elementary mobile application analytics tool, which provides some of the essential information, such as new launches and the total number of users. Also, it provides details about the various problems like session length, system crashes and users active timing of using the app. Moreover, it will provide user’s important information, like which of your app’s features is most liked by the users, and it also provides the insight that why the people has stopped using it.
Flurry is another well-known mobile application analytics tool. Owned by Yahoo, it has a simple user interface, and can be easily followed. Flurry can easily operate with Android, iOS, Windows, and Blackberry. With this, you can easily figure out the simple analytics information such as demographics, active users, frequency of use, and the number of sessions. Although, it doesn’t provide a real-time usage information, but it is still giving valuable and useful information about the apps.
Apsalar is a renowned free analytics tool that is fully compatible with iOS and Android. Also, it has a superior version which gives more deep insight about the app. When it comes to its free version, it has a dashboard that can easily tailor-made according to the requirements. This tool is the most efficient tool, as it provide chance to understanding the customers’ needs, demographics and revenue tracking.
Although, launching a new mobile app is always enthralling, but without the proper analytics tools, you can lose the users in the numbers. These free analytics tools will help you to know about the essential information about the potential users, and provide a successful app for the users.